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The Victory Programme

Registration open for September 2024 start

Mark Franklin - The Four Fears® Guy


I'm Mark, the Four Fears® guy!

By shining a light on the Four Fears® of small business ownership, I will help you establish your 'happy path' to victory and prove that you already have everything you need to create the business of your dreams.

What are the Four Fears®?

In over twenty years of helping small business owners achieve success, there were four common and recurring challenges that each brave, but hesitant, individual kept sharing with me:

Which of these fears resonate with you most?

The good news is that you are not alone. At some time or another, we all persuade ourselves that one or more of these fears is true. The even better news is that the decision to stop believing in these fears is entirely our own to take.


Here's the tricky bit - our brains need proof that we are good enough, are ready, that we do have time and that failure is both inevitable and wonderful.

Mark Franklin contemplating the Four Fears®
"Whether you think you can or you can't, you're right".

- Henry Ford 

This is where I come in...

As mentioned above, my mission is to shine a light on the Four Fears® and help you establish a 'happy path' towards business victory. Together we will take small, confident steps towards significant and effective growth, beginning with your own mindset and resulting in the sustainable scalable business that you deserve.

No doubt you have very specific business aspirations that the Four Fears® are interrupting - that's okay, we can approach this in whatever way is best for you. Here are some of the ways I can support you and your business:

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