About
the Four Fears
®
Creative, courageous business owners... Your stories are a source of tremendous inspiration.
Of course, your bravery can be tempered by hesitations that come from one or a mixture of four common fears – fears that you project onto your business but that you could (with a little help) turn to your advantage.
It's a pattern I've seen time and time again, so the good news is, if you're feeling these fears, you're not alone. The even better news is, we can work together to break the pattern and get you unstuck.
What are the Four Fears?
I'm not ready
1.
Perfectionism...
The first of the the Four Fears®
"I've got great ideas and I know where I want to go, but I just need a little more time to make things perfect."
"It needs to be just right..."
Can you think of a time that you delayed a brilliant idea or brave decision because you wanted to 'make sure it was just right' first? What have you missed out on every time you took 'a little more time'...?
Indecision is itself, a decision. If you took the plunge today, what is the best that can happen?
I'm not good enough
2.
Imposter Syndrome...
The worst of the Four Fears®
"I see other people who do what I do and they make it look so easy. Why would anyone work with me?"
"I'll never be as successful as..."
There are many books written on Imposter Syndrome and the perils of looking sideways and/or comparing yourself to the successes of others. We are our biggest critics... always!
And yet there is already a substantial body of evidence that clearly proves just how amazing you already are. We need to get you leaning into that existing genius rather than shying away from it.
I don't have time
3.
Procrastination...
The most obvious of the Four Fears®
"I know what I need to do (and why it's important) but I can't get to it today. Tomorrow is not looking great either..."
If I had an extra hour...
We're constantly reminded that everyone has 24hrs in the day... well, that is true but how does such a statement actually help?
A routine of good habits & processes will soon have you needing less time to achieve better things. But what if it was never actually about the (lack of) time? Maybe those other Fears are playing a part still...
What if I fail?
4.
"Failure"...
The biggest of the Four Fears®
"I might mess this up. I mean REALLY mess it up. Who will want to work with me then? Maybe I should give up..."
"...but darling what if you fly?"
This bad boy takes the three other fears and adds its own extra layer of hesitation. And yet failure could be the biggest learning opportunity we give ourselves – to improve, grow and be truly victorious.
Reframing failure takes a bit of work, but it can change everything about your business and bring about the successes you have been subconsciously putting off.
Which of 'the fears' resonate with you most?
If any of those feel familiar, the good news is that you are not alone. At some time or another, we have convinced ourselves that one or more of the Four Fears® is true. The even better news is that the decision to stop letting the fears get in the way is entirely our own to take.
Here's the tricky bit: our brains need proof that we are good enough, are ready, that we do have time and that failure is both inevitable and wonderful.
Who made me the expert?
My name is Mark, and I've been afraid too!
I have encountered each of the Four Fears® myself. Sometimes they stopped me dead in my tracks. Other times I got past them with a little help and, occasionally, I amazed myself at what I could be capable of, if I embraced all four and kept going.
With 20+ years professional coaching and leadership experience, working with remarkable and courageous business owners like you, the most important lesson I have learnt is that the Four Fears® are only as big a hurdle as you make them out to be. It's a decision that you completely control!
I passionately believe that embracing the Four Fears® is the most effective way to lift you from inertia to victory, proving that you already have everything you need to build the business of your dreams. With my support, we will make that happen.
I am a certified Advanced Practitioner of Paseda360.
As featured on
these great podcasts
I've spoken about The Four Fears® on many fascinating (and fabulous) podcast shows, including:
Thank you to all of them for the invitation to share the Fears (and if you host a show and are looking for guests... I'm over here! *waves*)
Please save this Spotify playlist to your favourites as it will be updated regularly.
