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How to Embrace the Four Fears® of Business Ownership

Writer's picture: Mark FranklinMark Franklin
Mark Franklin peering over a copy of his debut book - How to Embrace the Four Fears® of Business Ownership.

How to Embrace the Four Fears® of Business Ownership - this is the very concept I answer through all the work I do with my clients and audience(s).


Our relationship with Fear (and failure) is something I believe to be a matter of opinion - a choice that we get to make.


A not-so-simple choice

If you lean into the factual version of event related to a moment of 'un-success', you are more likely to view the experience more positively:

  • A learning experience

  • A teachable moment

  • Something to carry you forward as you approach your next opportunity


If, however, you are more susceptible to the emotional version of events, leaning into the mind monkeys and limiting beliefs that whisper in your ear things like:


  • Clearly you weren't ready or good enough

  • And what about all those people who saw you do that - what must they think of you?

  • Let's not put ourselves in that position again


Then you may hesitate or resist the next chance to get to realise the success that you actually deserve.


How to Embrace the Four Fears® of Business Ownership

This theory behind embracing "the fact behind the Fear" is now the focus of my very first book, which publishes in February 2025.


Pre-registration is now open - for sneaky peeks behind the book cover, exclusive early access to some of the chapters and the activities that the book will be full of.


And if hesitation is something you are looking to reduce for 2025 - let's have a chat.

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