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Writer's pictureMark Franklin

How brave & brilliant are we?

Pages from a survey report that ask the question "How brave & brilliant are we?"

The results of the 2024 Brave & Brilliant Business Owner survey are in and, excitingly, we appear to have grown in confidence since last year.


Every year I share a brief mindset survey that invites respondents to consider how their current levels of confidence and self-belief have impacted their business progress in the year.


Made up of just seven questions (with space to share extra thoughts and feedback), the survey asks:


  1. In the past year, how has your confidence & self-belief impacted on your business?

  2. Which of the following statements resonate with you most, in terms of those moments where you have felt hesitant in your business journey?

  3. What has been your biggest mindset challenge in terms of growing your business?

  4. When you're feeling at your best, which of the following sentences best sums up your state of mind?

  5. What belief has kept you moving forwards, even when things have occasionally felt tough?

  6. Have you worked with a coach before to help with your mindset & self-belief?

  7. Which of the following topics might you MOST appreciate support with, in the future?


How brave & brilliant are we?

Some fascinating detail came back from the 72 business owners who took part, with the following stats being of particular interest:

  • 47.7% of respondents shared that their current levels of confidence and self-belief had had a negative impact on their business

  • 43.1% stated that the belief that they are 'not good enough' was the fear that resonated with them most (with 26.4% confessing that "what other people think of me" was their biggest mindset challenge


More positively though, over 75% of contributors experienced and enjoyed pride in either what they do and the impact their work has on their customers - 30.6% shared that they loved it when customers told them how delighted they were in the service the business owner provided.


So just how brave & brilliant are we? The full survey report is now available as a free download. Please do take a copy and let me know how the data has informed you of any business choices you are likely to make in the next year.


Equally, if you are encountering some hesitation in your own business journey and are looking for help - why not book in a 30min digital cuppa and catch-up and we can start a conversation around how you can be more brave and brilliant in the coming year.



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