Unlocking Your True Potential: Embracing Action

I begin almost every consultation, discovery call, or presentation with two questions:

1. What do you REALLY want from your business?

2. Why is that SO important to you, that you are prepared to take brave action in order to make it happen?

   
   

These questions also sit at the heart of my book, repeated at the end of every chapter to invite the reader to sense-check their previous answers.

Inevitably, our first response to either question doesn't go deep enough. It often fails to connect us with the things that are intrinsically important to us. These are the things we simply cannot resist doing something about.

And THAT is when the magic happens.

The Power of Clarity and Bravery

The first question invites crystal clarity. It helps define your personal version of success. This is the success that makes all your hard work, hesitation, frustration, and failure worth it. The second question invites bravery. Once you can see where you're going, it becomes easier to take that first step.

But here's the catch: you still need to take that first step.

"Do. Or do not. There is no try." - Yoda

I have some problems with the venerable Jedi Master on this quote (also discussed in the book), but let's focus on the main point:

• Nothing changes unless you do.

• Nothing moves forward until you do.

  
  

Knowing what you want and feeling ready to act is an immensely valuable first step. What comes next sits entirely within you because, as I’ll say it again, clarity and bravery mean nothing without action.

Overcoming the Fear of Action

"I'm not ready, I'm not good enough, I don't have time... what if I fail?"

These thoughts sound familiar, don’t they? 😊

The Four Fears® are our biggest obstacles to action. They undermine our bravery and question our clarity. These fears look for shortcuts and attempt to protect us from the risk of doing something new—something important. It’s that leap into the unknown that might actually delight us when we step past the barrier of our own Comfort Zone and into 'adventure'.

Understanding the Roots of Fear

Those limiting thoughts can be rooted in deeper, historic beliefs. We need to address these roots before our conviction can truly outweigh our hesitation.

Traditional talking therapies can help with this. They can anaesthetise the fear, allowing us to proceed and create a body of evidence to prove how capable and deserving we are.

As that body of evidence grows, the balance shifts in favour of our progress. Both momentum and resilience reinforce each action we take. Cognitive Behavioural Therapy (CBT) is a great example of this kind of approach. You can read more about CBT on the UK's NHS website.

Taking Action: A Journey of Growth

There may also be deeper work to do on those fears. This involves permanently decoupling them from significant events in your past. I'm always here to help if that is a conversation you would like to have.

Embracing the Journey

Taking action is not just about overcoming fear; it’s about embracing the journey. Each step forward is a testament to your courage. It’s a chance to learn, grow, and discover new facets of yourself.

Imagine standing at the edge of a vast landscape. The horizon stretches out before you, filled with possibilities. Each step you take is a step into that landscape, a step toward your dreams.

The Importance of Community

As you embark on this journey, remember you’re not alone. Surround yourself with a supportive community. Share your goals, your fears, and your triumphs. This connection can provide encouragement and accountability.

When we lift each other up, we create an environment where everyone can thrive. It’s a beautiful cycle of support and growth.

Conclusion: Your Next Step Awaits

So, what’s your next step? What brave action will you take today? Remember, clarity and bravery are just the beginning. It’s the action that transforms dreams into reality.

Let’s embrace the adventure together. Your true potential awaits!