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Is your brave and brilliant business being held back by your inner voice telling you that you aren’t good enough, aren’t ready, don’t have time or don’t deserve to succeed?


Your mission, should you choose to accept it, is to turn those Four Fears® into superpowers and, in just nine months, prove to yourself you have everything you need to build the business of your dreams.

Nine months, seven steps - from inertia to business victory. Let's go!

(Spaces are limited to twelve Programme members.)

First cohort - summer 2024

Mark holding a sign that reads "From inertia to business victory in just nine months"
"If I'd known 'the fears' when I was in my 20s, it would have really helped me to feel that it was okay to have those feelings."

- Keely Horn (Sales Leader & Business Owner)

Don't let 'perfect' be the enemy of 'good enough'

Who is it for?

Calling the brave & brilliant you!

My role in the Victory Programme is to shine a light on the Four Fears® and deliver a framework that will challenge, inspire & delight you and deliver success, whatever that looks like for you.

Your role is to reconnect to the bravery and brilliance that is already inside you, but that has been hidden behind some recent (or more long-term) hesitations.


The Victory Programme is specifically built with the following people in mind:

Good people who dream big, who are extremely passionate about what they do, who will lift others up and who are ready to embrace those hesitations, make fantastic changes in their business and achieve the success they deserve.


If that sounds like you, then let's get to it!

(Spaces are limited to twelve Programme members.)

What do you get?

  • A nine-month self-led training pathway with agreed defined personal development outcomes that are regularly reviewed

  • Predominantly online delivery with 1-2-1 direct support included throughout

  • ‘No one left behind’ – inclusive & engaging bi-monthly group sessions

  • Vibrant online community group for knowledge-sharing and additional support

  • Victory Away Day - In-person meet-up and workshop plus overnight hotel stay (once within each nine-month enrolment)

  • Maximum 12 members per cohort to ensure dedicated, hands-on, time together

  • Access to all relevant software & membership platforms

  • No obligation 1hr discovery session pre-enrolment to agree ‘fit’ and discuss personal goals / scope of work

(Overall package value £24,000) - see breakdown

The full programme includes

Pricing - £2700 p/p for full package
Including attendance to the Victory Away Day

Victory Programme - Visual breakdown of content
Victory Programme - Seven month pathway diagram

Inertia to Victory

Nine months, seven steps - each designed to move you further up your own Victory Ladder to success

Is it an acronym or an initialism?  Either way we quite literally work our way together towards V.I.C.T.O.R.Y. as follows:

  • Y = YouWe start with where you are and where you truly want to be

  • = ReflectionStop, start and continue, repeat - let's remove the 'waste' from your working week

  • = OwnershipFine tuning your habits & processes to future proof your business

  • = TrajectoryA final health check on your fears to ensure you are ready to grow

  • = ConfirmationWe build a body of evidence to prove how successful you have already become

  • = Impact. We test your resilience with a sideways stretch to prove how capable you have also become.

  • = VictoryRepeating your actions to dispel any ideas of 'luck' and basking in success


A simple pathway - stick with it & you're all set! 

(Spaces are limited to twelve Programme members.)

(Working on "the Fears" has) "...made a difference in everything really. It's made a difference in the rest of my life".

- Emma Devine (Multiple Business Owner)

iPad showing the Calendly link for a consultation call with Mark Franklin

Book a

Discovery Call

Places are limited on the Victory Programme and I want to ensure it is absolutely the right fit for you before you get started.


A no-obligation discovery call will answer any additional questions you might have about the programme as well as let me know what exactly you want to achieve and why that is important to you.

"The only person who can judge me is me, and if I know I'm doing the right thing, then that's all I need to know."

- Vikki MacDonald (Business owner & entrepreneur)

A bit more about me

Spoiler alert - I'm here to help

I'm Mark and I'm a trainer and speaker with over 20 years’ experience supporting small business owners to overcome their Four Fears® - the most common barriers preventing them from having the business of their dreams.


I invest deeply in my clients’ stories, providing uplifting, relevant and engaging support to unlock the bravery and belief they need to pursue their happy path to success.


My Four Fears® Programmes are designed to move business owners from inertia to victory and find joy in that journey.


My mission is to remind you that you ARE good enough, you are ready, you do have time and that failure can sometimes be the greatest gift you give to your story.

Mark Franklin drinking coffee in an armchair with a laptop
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