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Embracing Change: The Doomsday Scenario

  • Writer: Mark Franklin
    Mark Franklin
  • Sep 23
  • 3 min read

Updated: Nov 6

The most challenging conversation I have with my coaching clients often revolves around what I call 'The Doomsday Scenario'. Many of the people I work with fall into one of two categories:


  • High-performing corporates who feel unfulfilled and may be looking to exit their established roles.

  • Small business owners seeking a significant step-change in growth, yet still clinging to legacy consultancy work that leans into their comfort skills.


In both cases, there’s a sense of safety in their current positions:


  • It’s what they know.

  • It’s what they’re good at.

  • It’s paying the bills.


But here’s the catch: it’s not what they really want. They might have a clear idea of what they do want, but they aren’t ready to make the leap just yet.


I can relate. I waited a year after my breakdown from my corporate job before I finally handed in my notice. Why? Because of the mortgage!


So, when I engage in this conversation with clients, I introduce 'The Doomsday Scenario'—a commitment to jump.


The Doomsday Scenario


  1. Set a Date: Choose a date when you will fully commit to the life you truly want. This means letting go of comfort clients and quitting that unfulfilling job.

  2. Make it Absolute: This commitment is non-negotiable.

  3. Work Backwards: From that date, plan daily and weekly actions that will lead you to where you want to be on Doomsday.

  4. Take Action: Implement small, valuable steps each day that help you release the now and move toward your desired future.


Sounds simple, right?


No, It's Not


The allure of comfort is strong. The thought of discomfort can feel even more daunting. This is why it’s essential to dig deeper and confront the real reasons behind your hesitations.


You might think, "I'm not ready yet," which often stems from feelings of "I'm not good enough" or the fear of stepping out of your comfort zone.


"Just give me a bit more time... then I will be in a position to commit," you might say.

But here’s the truth: the safety seesaw needs to swing away from what you perceive as a comfortable life. Yes, the mortgage is getting paid, but at what cost? It’s eating you up inside.


  • This is deep work.

  • It’s challenging.

  • But it will set you free.


The Power of Commitment


Committing to change is not just about making a decision; it’s about embracing a new mindset. It’s about understanding that the discomfort you feel now is temporary. The freedom and fulfillment that await you on the other side are worth the struggle.


Imagine waking up each day excited about what lies ahead. Picture yourself thriving in a life that aligns with your true passions and values. That’s the power of commitment.


Overcoming Fear


Fear is a natural part of any transition. It can feel overwhelming, but it doesn’t have to hold you back. Acknowledge your fears, but don’t let them dictate your choices.


Instead, focus on the reasons you want to change. What drives you? What are your passions? When you connect with your 'why', it becomes easier to push through the fear.


Building a Support System


You don’t have to do this alone. Surround yourself with supportive people who encourage your journey. Share your goals with friends, family, or a mentor. Their encouragement can provide the motivation you need to stay committed.


Celebrating Small Wins


As you embark on this journey, remember to celebrate your small victories. Each step you take is a step closer to your ultimate goal. Acknowledge your progress and use it as fuel to keep moving forward.


Conclusion: The Doomsday Clock is Ticking


The doomsday clock is ticking, and it’s time to take action. Embrace the discomfort, confront your fears, and commit to the life you truly desire. You have the power to unlock your potential and create a fulfilling future.


Remember, it’s not just about the destination; it’s about the journey. So, take that leap of faith and step into the life you deserve. You’ve got this!


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By embracing these steps, you can transform your life and move toward the future you envision. Let’s make it happen together!

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