When did you last upgrade?
- Mark Franklin
- Apr 22
- 2 min read
What operating system are you currently running?
I'm not talking about your phone or laptop, I'm reflecting on your own internal software upgrade.
At the Professional Speaking Association Spring Conference earlier this month I heard the brilliant Andrew Bryant suggest that he was running V5.1 of his own software; 5.1 being a riff on his own age (51).
The premise is that every year you get to upgrade your viewpoint on life, business, and you.

When did you last upgrade?
It's a novel outlook on an easily overlooked opportunity that we have to improve our own vision, direction and meaning... our 'why' as it were.
The really good software platforms often have open forums for users to suggest the updates they want the companies to incorporate. At the recent Canva Create launch, they proudly claimed that 50+ "community wishes" had been granted – from simple fixes to ground-breaking new tech: their audience's dreams were turned into reality.
When did you last upgrade though... and what difference did it make?
What does your audience want from you?
If you could name three things you think you could do to make the lives of your clients and customers even better, what would they be? And what do you need to do to make them happen?
Say them out loud (share them in the comments) I dare you!
Your wish is my command
By pure coincidence, I'm running the same software version as Andrew and, next month, I will be updating to v5.2.
I'm already tinkering under my business hood:
New intro videos for each of the Four Fears® are now live on my website and YouTube channel (hey, have you subscribed yet?)
A brand new 20-Point Challenge to help you dig deeper into what you really want from your business this year and help you ensure you focus on the actions that will bring it to fruition
Some fun stuff around the Four Fears® book (shhh I can't say what just yet)
But what else could I be doing to help you write a better business story for yourself? Please do comment below with ideas.
When shall we meet again?

The next Taste of Victory masterclass takes place on Wednesday 4th June.
What's in it for you:
Designed for small business owners who are hesitating around taking the next big step forwards in their business
Ensuring that this big step (be it a switch in strategy, sales growth or even a major business rethink) becomes a realistic and achievable next upgrade, with a timeline and action plan in place to make it happen
Providing clarity around the required actions to take to make this update both realistic and sustainable - you CAN do this!
Oh, and every attendee gets a free, signed copy of my book
Only five spaces available
Here's what one of the last attendees said:
Go for it, sometimes a fresh pair of eyes and way of thinking can be just what you need… Mark offers this in spades, l highly recommend – Violet Barling
I am insistent that I can do better for you – let's make this happen, together.
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